Financing films in the European Union is more of a complicated issue than ever. The European Film Forum recognizes this and is hosting meetings in Cannes with professionals. The goal is to exchange views and debate with professionals and stakeholders for inspiration. The main public conference on Monday May 16th was a huge success and covered many topics under financing European works in the digital age.
Dimitri Rassam, a French film producer, spoke with the panel on how he successfully financed his films. Dimitri pitched the idea for “The Little Prince” 350 times before receiving any interest and never gave up. In the end, he received 66 million euros in funding and stated “If you look at it as an international feature, it is not expensive”. He wanted to emphasize that knowing your target market is essential and you must be honest about your anticipated success. If your funding goals are not realistic to your market, failure is inevitable.
Throughout the conference, the topic of the rapidly changing market and the importance of adaptation reoccurred. Danielle Kadeyan, CEO of SOFITVCINE and founder of Media Finance Partners, was passionate about this matter. “The market has changed and there’s a gap with less presales. There are more films on offer and there are fewer slots. It’s just different now. It’s digital” says Danielle. Some film professionals are remaining stagnant and traditional, but Danielle is encouraging flexibility.
Creative Europe Media wants to encourage more discussion and invites you to future showcases throughout the festival at the Village International (riveria-side) Pavilion 121.
Tuesday 17th May 2016:
• 09:30 - 10:15 - Developing documentaries across borders
DoxLab, presented by Tine Fischer and Mille Haynes CPH Dox
• 17:00 – 17:45 - Cinema Innovation Session
Presented by UNIC and Europa Cinemas. Panel: Michael Gubbins, SampoMedia,
Maddy Probst, Europa Cinemas and Eddy Duquenne, CEO of Kinepolis
Wednesday 18th May 2016:
• 09:30 - 10:15 Optimizing MEDIA and other funding opportunities
Presented by Antoine Simkine, Les Films d’Antoine and Ilann Girard, Olffi
