Prime Focus Technologies Signs Deal with Discovery Communications India for On-Air Promo Production Services, Long Form Content Operations and Delivery of Locally Produced Content to Netflix
PFT’s Hybrid Cloud-enabled CLEAR™ Cloud MAM to automate the network’s content supply chain
Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed a strategic deal with Discovery Communications India for managing long form content operations using the company’s flagship product CLEAR™ Cloud MAM.
CLEAR’s Media Asset Management module will effectively connect all production houses to the broadcaster, and ultimately to their play-out location. CLEAR will enable Discovery Communications India to use a single system for file-based content operations including content acquisition, technical/S&P checks, mastering, and playout delivery.
PFT will also be providing post-production services for all of Discovery’s on-air promos for India. Additionally, as a Netflix Preferred Vendor (NPV) for Media Processing, Original Master Fulfillment, Timed Text, and Originals Localization; PFT will be responsible for delivering Discovery India’s content to Netflix.
“We are excited to collaborate with a revered broadcaster like Discovery, and the engagement is a major landmark in our incredible journey of growth in APAC.” said Ankur Jain, VP & Head, Sales - APAC, PFT.
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